Testimonials
client survey results
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From Our Clients
“We’ve been working with Lucy Smith Freelance Marketing For Bowls since March this year and have found the experience very positive. There are several packages that you can chose from, plus you can always add in a few extras as you go along and costs are very reasonable. Lucy’s guide to using Facebook pages as a way of promoting your club was very interesting and easy to understand and follow. It’s still early days but we already have over a 100 followers already. Lucy is very prompt at replying to any questions and always very helpful. Looking forward to continuing our work with Lucy throughout the bowls season and beyond. Highly recommended.”
“Lucy has been absolutely fantastic to work with! She has provided us with numerous graphics for our new venture. This has included a new logo, and a very easy on the eye profile picture and cover photo on our Facebook page! This has been a great help with our launch right around the corner. Highly recommend Lucy to anyone who would like to enhance their professional image!”
“Old Coulsdon Bowling Club worked with Lucy to understand how we can better reach prospective new members using social media and primarily Facebook. We have taken actions based on her advice – we will let you know what the outcome is but all very positive feedback so far!!!”
“Lucy’s guides for Marketing our club through Social Media, has helped us move the clubs presence in our community to a higher level, through Lucy’s experience in bowling and her knowledge of marketing and web design, has brought new skills and helpful information in raising the awareness of our club.“
“Lucy was very professional in the way she dealt with myself and the club setting up our new Facebook page.We are very happy with what she has done so far and would recommend her services to other clubs.”
“We have just held our first open day and there was only just enough space on our six rinks for all the visitors. The club members were delighted with the turnout. Thanks, Lucy, for your help and advice on using Facebook – it made a big difference to the turn-out. Lucy knows bowls, knows marketing and knows Facebook. I recommend her to any bowls club that is serious about growing their membership and raising their profile in their community.”
“Excellent service, innovative and value for money. Lucy provided valuable insight and added value. Delighted to endorse and recommend.”
“Bowls Oxfordshire becomes fully unified in time for the 2025 season, which has resulted in many positive changes which will make us better communicators, more transparent and offers greater opportunities for all county bowlers to fulfill their personal ambitions. Lucy Smith was known to me having seen her bowl or with her partner and we wanted to improve communications throughout the county on a less formal basis compared with our website, so we asked Lucy if she could assist us. Within days we had a Facebook page and a means of managing this within the county, thanks to Lucy’s advice, guidance and technical knowledge. We are very happy with the outcome and know this is extensively used throughout the county and beyond. The other area we wanted to learn about was how to attract sponsors, as our outgoings will increase with added activity, but alas our income will largely remain the same unless our recruitment improves. Lucy gave us a model template which would appeal to potential sponsors and suggests various benefits to both parties. We are confident, with Lucy’s support that we can cover our additional costs and support our growing number of junior players in the future. Lucy is a charming young lady, who is a pleasure to work with and we are very pleased with the help she has given us.”
Case Studies
Pendine Bowling Club in Wales came to me fearing they may have to close if membership did not increase soon. They had under 30 members and were struggling to get new people through the door. Pendine Bowling Club is in a very rural area on the Welsh Coast with a local population of about 800 people so the audience was limited for offline marketing strategies.
They wanted to use Facebook as the forefront of their marketing strategy to help promote open days and attract new members but didn’t know where to start. They purchased my original 2 Facebook training guides (guide to reach a wider audience on Facebook and post ideas for your club Facebook page) alongside my local audience research and suggestions. Then they set to work using these strategies to promote their open days.
Pendine Bowling Club hosted 2 open days in May, with 40 people coming through the door, including 15 children. From this they had 10 new members and 2 social members join the club, with 4 others showing a keen interest to join in the future.
When several children turned up to the open days and enjoyed the sport they decided to get in contact with local primary school and have now run successful sessions with children from years 3, 4, 5 and 6.
Pendine Bowling Club offered a discounted first year membership, but still had a 4x return on investment after the membership subscriptions and bar spend from the new members this season.
They have since purchased my 2 most recent guides (writing effective captions on Facebook and types of content on Facebook) and continue to work on improving and growing their bowls club Facebook page.
As well as the substantial membership growth, Pendine Bowling Club feel that their profile within the community has grown and there is now a buzz about the club again.
Bowls Oxfordshire were looking for support with using Facebook as a county and to gain new sponsors to support them.
I provided Facebook page set up and the Facebook training guides to help them know everything about using Facebook for bowls. These guides were then used by all contributors to the Bowls Oxfordshire Facebook page. They decided that only 2 people would have access to post on the page but with content coming in from around 15 people across the county through a dedicated WhatsApp group, which has proven to be an effective way to manage Facebook as a county.
I provided a sponsorship document that really showcases Bowls Oxfordshire and their intentions in a way that will be attractive to potential sponsors. This means that Bowls Oxfordshire can now easily approach businesses with a professional looking document explaining the organisation and offering sponsorship packages that are beneficial to the sponsor and Bowls Oxfordshire.